全国统一学习专线 8:30-21:00
朗阁海外考试研究中心
Question: Do you agree or disagree with the following statement? Consumers’ purchasing decisions are largely influenced by advertisements.
解读：这个题目的意思是说消费者的购买决定是否是受广告的影响。在应对这个题目时，考生需要分辨的是这个题目并不是在去论证广告的好处和坏处，而是去说广告到底能在多大程度上影响消费者的购买决定。所以，考生的重点应该是放在广告是如何忽悠，诱导消费者做出购买决定的。同时，考生们需要注意的是虽然说公益广告也属于广告的一部分，但是这个题目显然是将广告与消费者的购买决定联系到了一起，所以考生在描述的时候不能将公益广告纳入考虑范围之内。
1st argument:
Advertising allows consumers to come to learn a diverse array of novelties of which they were previously ignorant. As a surging number of corporations have become increasingly dependent on advertising to establish and spread their brand reputations and to entice potential customers, advertisements are nearly omnipresent. Therefore, consumers are often bombarded with sheer volumes of information on new products that are claimed to be landmark achievements in particular industries and are thus motivated to purchase and personally try these products. One inevitable result is that many end up buying a great deal of commodity that they do not need in the first place.
2nd argument:
Contrary to new firms that hope to establish their market influence by means of advertising, well-established corporations often deem it a way to market their new products to their existing customers. It is no longer uncommon that adolescents change their mobile phones twice or thrice a year before the old ones wear out, simply because the upgraded new products are claimed to be faster, user-friendlier, and attractive. Another classic example is the automobile industry, where a few minor upgrades to a particular car model are often overly exaggerated by automobile manufacturers to be revolutionary modifications that promise to provide a wholly different driving experience.
3rd argument:
In current society, consumers are bombarded by a diverse array of advertisements that are proliferating in our everyday, to a point where people have been numbed by the relentless adverts and the advertising power has become minimal. Many potential consumers have developed antagonism toward the pushy adverts and instead make their own purchasing decisions independent of what advertisers have to say. A handful of misleading and false advertisements makes the situation even worse by undermining the trust people still have in what is claimed in the advertisements. So, in most cases, consumers just see what they need as the primary motivating factor of their purchasing decisions.
思路：这篇文章我们的观点是大多数消费者的购买决定确实是由广告来影响的，主要有两个主要原因。首先，广告允许消费者能够了解到各种各样的他们以前并不了解和知道的新产品、新事物。当越来越多的公司开始依赖于广告来去建立和传播他们的品牌知名度来吸引消费者的时候，广告几乎是无处不在的。所以，消费者经常会接触到大量的关于某种新产品的信息。这些信息通常被包装成巨大的成就，这样一来就能忽悠大量的消费者去购买，甚至说去尝试这些新产品。其中一个不可避免的结果就是很多人买了很多他们根本不需要的产品。其次，对于新公司来说，打广告可以增强他们的地域的市场影响力和竞争力。而对于大公司来说，他们更多的则是将广告作为推广产品的主要方式。现今社会中，很多年轻人一年换好几个手机，因为新款的手机通常被包装成为更快、更用户友好、更吸引人的产品。同样的情况也发生在汽车行业。很多时候，一些简单的硬件的升级通常会被公司鼓吹成划时代的改进。这样一来，就会有很多的消费者去购买这些产品。反方是说，现今社会，消费者受到每天各种各样的广告的影响。人们已经对广告变得麻木，而与此同时所带来的结果就是广告的影响力已经越来越小。很多潜在的消费者对这些广告已经变得非常的反感，他们已经忽略了广告的内容，而根据自己的实际需求做出最终的购买决定。少数的误导的，甚至说虚假广告使这个情况变得更加糟糕，他们已经使消费者失去了对广告的信任。所以，在大多数情况下，消费者只是把他们自己的需要看作是购买决定的重要的动力。
点评：这个题目的内容还需要进一步的展开，考生们需要多举一些例子，而这些例子的描述则需要考生知道相关的品牌名称，这个则需要考生日常的积累。
Expressions:
1. insidious 潜在的
2. pervade 遍布
3. add tremendous burden 增加了巨大的负担
4. threaten 威胁
5. deplete 耗尽，消耗掉
6. governmental reserves 储备
7. a closer examination 仔细的研究
8. grave 严重的
9. senior citizens 老年人
10. survive 生存，生活
11. on a monthly basis 每个月
12. worse yet 更糟糕的是
13. be prone to 容易受到不好的影响
14. exorbitant 昂贵的
15. social welfare 社会福利
16. state expenditure 支出
17. a staggering proportion of 很大比例的
18. skewed demographic distribution 不一致的人口分布
19. acute labor shortage 严重的劳动力短缺
20. labor-intensive 劳动密集的
21. physical senility 身体虚弱
22. physically demanding 对身体要求很高的
23. serve somebody well 对某人很好，很有帮助
24. productive 生产力高的
25. reap profits 得到大量的利润
26. competent laborer 有能力的工人
27. scale down 缩减规模
28. shut down 关闭
29. cost-effective considerations 出于经济考虑
30. rising dominance 越来越占据主导地位
31. a diverse range of 各种各样的
32. target 目标，针对
只要一个电话
我们免费为您回电
