【厦门韦博英语】购物后的"买家懊悔"情绪

Buyer's remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car or house. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.

Buyer's remorse arises when a person must make a difficult decision, such as a heavily investedpurchase between two similarly appealing alternatives. Factors that affect buyer's remorseinclude resources invested, the involvement of the purchaser, whether the purchase iscompatible with the purchaser's goals, and what positive or negative evidence the purchaser encounters post-purchase that confirms or denies the purchase as a good idea.