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摘要:美国苹果公司24日说,其新一代iPhone5手机上市后前3天的销量创下突破500万部的新高。这一成绩虽然超过苹果上代手机,但仍低于业内预期。

 
  Apple announced on Monday that it sold more than five million units of its latest smartphone product, the iPhone 5, in just three days after last Friday's launch, but the number still missed some analysts' estimates。

  The first customer to buy the new Apple iPhone 5, Ryan Williams, reacts as he leaves the store during the launch, at the Apple Store in Covent Garden in London September 21, 2012. [China Daily]

  "Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible," said Tim Cook, Apple's chief executive officer, in a statement。

  In the same period last year, Apple sold four million units of the previous iPhone 4S。

  Meanwhile, the company said that more than 100 million iOS devices have been updated with iOS 6, the latest version of Apple's mobile operating system。

  The initial iPhone5 sales number fell short of some analysts' estimates, which ranged from 6 million to 10 million. According to some analysts, supply constraints may be the main reason why Apple has reported the "disappointing" number。

  "We find it unfortunate that some analysts continue to publish irresponsible estimates without taking into account realistic demand trends and potential supply constraints on new in-cell touchscreens," Shaw Wu, a well-known analyst from Sterne Agee, told Fortune。

  According to AppleInsider, Morgan Stanley said in a note to investors that Apple could sell 50 million units of the iPhone from October through December, and that the company's share price could rise to as high as $960 under a "bull case" scenario。

  美国苹果公司24日说,其新一代iPhone5手机上市后前3天的销量创下突破500万部的新高。这一成绩虽然超过苹果上代手机,但仍低于业内预期。

  苹果在一份新闻公报中说,在21日上市后的3天内,它售出了500多万部iPhone5,并有超过1亿部苹果手机、平板电脑和音乐播放器等装置下载更新了苹果最新版iOS 6移动操作系统。

  苹果上一代手机iPhone4S上市前3天的销量为400多万部,分析人士此前普遍预计iPhone5前3天销量能达到600万至1000万部。

  分析人士认为,产品供应有限是iPhone5上市以来销量不及预期的重要原因,苹果目前最大的挑战是如何安排好全球供应链。美国媒体援引斯特恩-阿吉公司知名分析师肖·吴的话说,一些分析师一直在发布不负责任的预测,没有考虑实际需求和苹果新手机部件可能存在供应紧张等情况。

  苹果股价24日下跌1.3%,收于每股690.79美元。摩根士丹利的分析师当天在一份报告中预计,苹果可能在今年第四季度售出5000万部iPhone系列产品,如果销售势头得以持续,甚至可能推动苹果股价在2013年达到每股960美元。

  与此同时,iOS 6中苹果自行开发的地图应用仍在受到业内人士和用户的批评。据美国媒体报道,苹果近日在全力“挖取”谷歌地图部门的一些员工和承包商。谷歌还没有新推出针对iOS系统的地图应用,而同样拥有成熟地图技术的诺基亚公司已经开始行动,号召iPhone用户下载诺基亚的地图服务。

  苹果新款手机21日率先在美国、澳大利亚、法国和中国香港等9个和地区上市,并将从9月28日开始在其他22个销售。


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