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快速阅读送分题——武汉扬格外语

    段落中与关键词无关部分可以一概略去不看。武汉扬格外语老师发现每次快速阅读考试都有几个直接定关键词就能得答案的送分题。
不过近几年也出现了不少有一定挑战性的题目。例如20086月第二题:

 With the increase in the number of TV channels_________.

A) the cost of TV advertising has decreased

B) the nuiflber of TV viewers has increased

C) advertisers' interest in other media has decreased

D) the number of TV ads people can see has increased

Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(
具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.

在本段中TV channels或者channel这个词多次出现给考生带来了不小的挑战。显然通读全段是不现实的。在这里也再次提醒读者注意,在应试过程中通读原文是万万不可采用的方法,很明显这样做也是违背了命题的初衷。比较现实的方法是找到该段中所有出现channel的句子,逐个与题目要求做比较,从而快速判断。一个个比较下来之后发现,在second这个词后面的句子是最符合题意的。“there is an increase in the number of television channels available to viewers, and thus, advertisers”这句话可以翻译为电视频道的增加意味着观众能看到的广告数量增加了。这样不难看出D为正确答案

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