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    BEIJING — Ostensibly, there is no connection between the 2008 vampire movie “Twilight” and a Warren Buffett cartoon series meant to teach financial basics to children.

 

     Lifeng Wang, president of Xing Xing Digital, wants to develop original content. His company already co-produces a Warren Buffett cartoon series that shows on the AOL Kids Web site.

   But a Chinese animation and special effects company, Xing Xing Digital, has had a hand in both.

    If you have seen the eerily colored sky in fight scenes of “Twilight,” then you have already glimpsed Xing Xing’s postproduction work. Xing Xing, one among dozens of Chinese animation and computer special effects companies that serve as low-cost contractors to Western filmmakers, has also added effects to movies including “Changeling” and “Tropic Thunder.”

    Now, though, Xing Xing (pronounced shing shing) wants to be more than an outsource supplier to the film industry, by developing original content for the international market.

    One of those efforts involves Mr. Buffett, who provides the voice for his cartoon counterpart in the English-language series “Secret Millionaires Club,” which runs on the AOL Kids Web site. The episodes are each a few minutes in length — enough time, say, for Mr. Buffett and his animated acolytes to impart the importance of location when setting up a lemonade stand.

    While Xing Xing co-produces each episode, A Squared Entertainment, an American company owned by a longtime animation executive, Andy Heyward, and his wife Amy Moynihan Heyward, handles the scripts and voice recordings in Los Angeles. A Squared also owns rights to the series outside China.

   “The ‘Millionaires Club’ is part of our strategy of investing in I.P. targeting children,” said Lifeng Wang, the 37-year-old president of Xing Xing, referring to intellectual property. “The danger of outsourcing effects is we get caught in a price war with other Chinese animation studios,” Mr. Wang said.

    A Squared and Xing Xing have struck similar deals for two other animated AOL Kids Web series. “Gigi and the Green Team” features the supermodel Gisele Bundchen as a superhero fighting for the environment, and “Martha and Friends” has a 10-year old Martha Stewart running an event-planning company from a tree house.

    ”Gigi,” to which Ms. Bundchen has licensed rights but does not actively participate, started showing in Brazil last month, whereas “Martha,” to which Ms. Stewart has also licensed only rights to her character, is planned for a December premiere on AOL Kids.

    Xing Xing is also collaborating with the National Wildlife Federation on “Wild Animal Baby Explorers,” an animated series introducing preschoolers to nature that has run on some public television stations in the United States.

   Like many of its compatriots here, Xing Xing is getting help for its global ambitions with the same sort of government support that has propelled other Chinese industries like automobiles and clean energy. The State Administration of Radio, Film and Television last year announced a policy to set up financing for and give tax breaks to movie, television and animation projects.

   The government of Jiangsu Province, in southern China, is one of the largest stakeholders in a $45 million fund that has helped Xing Xing convert a gutted steel mill in the city of Wuxi into a futuristic studio. It is the company’s third site in China, which Mr. Wang says will eventually house 200 employees.

    Xing Xing already employs more than 300 computer graphics programmers, artists and producers in its Beijing headquarters, and an additional 30 employees in its branch in Anhui province.

    Despite its production deals and state backing, Xing Xing knows that global success is hardly assured.

    The industry’s cautionary example is the animated film “Thru the Moebius Strip,” about a young boy who travels to a distant galaxy to rescue his father. China’s first feature-length animation in 3-D, the effort cost the Institute of Digital Media Technology, a Shenzhen-based animation company, $20 million to produce. But when it was shown at the 2005 Cannes Film Festival, international distributors showed no interest.

    “Moebius” flopped within China, too, taking in only $3 million domestically.

    China simply has too little experience catering to international audiences. While billions of dollars in government support for the industry has helped animation studios proliferate in China — to more than 10,000 last year, compared with only 120 in 2002 — most still churn out low-quality cartoons for domestic distribution.

    That is why Xing Xing is among a handful of next-generation animation studios that operate their own training schools. The Xing Xing Digital University, which enrolls over 1,500 students and aims to recruit its best graduates, offers accredited two-year certificates for full-time students and academic credit for students from other universities.

    Even so, Xing Xing “can’t approach world-class Western animation companies in terms of employing top-notch programmers,” said Steven D. Katz, executive producer at Xing Xing. “Our biggest problem is know-how.”

    Distribution within China presents its own challenges. Consider what steps “Secret Millionaires Club” must take before it can be shown on television in China, for example. In addition to being dubbed in Mandarin, it must first be approved by the state radio, film and television administration, which censors content deemed politically sensitive.

    But Mr. Wang, who hopes to begin showing the series here next year, anticipates the animated Mr. Buffett will have “no problem” getting past the censors to hundreds of millions of young Chinese.

    “Teaching the princi

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